October 22, 2013

Indian Fast Food: A short story about the art of influencing



Jack M. Pullara, Graduate Career Management Center Advisor
 
This tale illustrates the idea that we can improve our ability to influence others and achieve our objectives by modifying our messages. Building this skill requires first understanding the idea and then practicing the behavior until it becomes a habit.

Pragun and Nina, two associates working overtime at the global accounting firm K&D, decided to take a break from their busy season schedules and try a new local Indian restaurant. The restaurant seemed to be inspired by the small family-run places often found in the neighborhoods in the south of India, which is where Pragun and Nina were from. They had become fast friends after finding they were from the same area. Pragun and Nina were excited to indulge in the house special, banana leaf curry, the restaurant’s big city adaptation of a traditional dish.

At the restaurant, Pragun informed the waiter – who was also one of the owners – that Nina and he needed to eat rather quickly so they could get back to the office. As far as overtime meals went, this was one of their more memorable breaks since it allowed them to escape to a part of India they were both feeling homesick about. The dishes were fantastic and the portion sizes were large enough to ensure a food-induced coma – something that would have made returning to work a real test.

So, Pragun signaled for the owner to come to the table and said, “Everything was great but we don’t have room for another bite. May we have some take out containers?”

“The restaurant does not provide containers for leftovers,” the owner replied.

Pragun, surprised by the owner’s response, said, “What do you do with the leftover food?” 

“We discard the leftovers, sir.”

Pragun asked why the owner did not allow customers to take home their leftovers.

“It is our policy, sir,” the owner replied.

Pragun, who left India only a few years ago, reflected for a moment on the sad reality that so many of his Indian compatriots back home did not have enough to eat. Pragun was raised with the idea that it is wrong to waste food when so many people in the world go hungry. At the same moment, Pragun thought about the discussion he had earlier in the day with his manager, Victoria, about K&D’s corporate values of integrity and the courage to stand up and do the right thing. While Nina urged Pragun to “let it rest” and return to the office, Pragun knew that he needed to say something.

Pragun once again signaled for the owner to come to the table.

“I don’t understand how a fellow person from India can have such a policy when you know full well how many of the people in our country don’t have enough food to eat. Nina and I work for one of the largest accounting firms in the world and there are several thousand employees who work at our office located just a few blocks away. While we enjoyed our meal very much, we will unfortunately feel compelled to tell our colleagues  to not dine here.”

The owner looked down, clearly dismayed to hear this. “I’m sorry you feel this way. I do thank you for your business and hope that you will visit us again.”

Pragun was proud that he demonstrated the courage to stand up for something that he believed in. He reiterated to Nina that if people like them did not say speak up, nothing would ever change for the better.

Pragun paraded back to the office with a sense of purpose. When he was back on the floor, he wanted to share his story with Victoria, his manager and mentor. Victoria and he had discussed the importance of having the courage to do the right thing when the situation called for it.

“Hi Victoria, do you have a minute?” asked Pragun.

Victoria looked up and enthusiastically waved him in. “Of course, Pragun. You know I always have time for you.”

Pragun told his manager the story and punctuated it with, “Nina said we should just let it go but I thought about our discussion on values and I knew it was important to speak up.”

Victoria paused for a moment, placed her hand across her chin, and said, “Pragun, it is important to speak up for the things that are important.” Pragun smiled.

“May I ask you a question, Pragun?”

“Of course.”

“When you decided to provide that feedback to the restaurant owner, did you have a specific objective in mind? In other words, what were you trying to influence him to do?”

“I was trying to influence him to let customers take their leftovers home and not waste food,” Pragun said proudly.

Victoria paused for a moment and asked, “How effective do you believe you were in achieving that objective Pragun?”

Pragun’s shoulders fell slightly and the pride that lit up his face was replaced by a new awareness.

“I guess you’re right. That was not the best way to get him to change his policy.”

“It’s okay, Pragun. Let’s pick it up again from the moment you waved the owner over to your table to share the feedback. This time, I’ll pretend I am Pragun and you will be the owner.”

Victoria came out from behind her desk and sat in the chair next to Pragun. She said, “Hello. My name is Pragun and this is my colleague, Nina. What is your name?”

“My name is Nandi. Nice to meet you.”

“Nice to meet you, too, Nandi. Nina and I really enjoyed the food at your restaurant. We are from a town in the south of India and the experience reminded us of home.”

“Thank you Pragun. I am very happy that you enjoyed your meal.”

“We did. Nandi, may I share some feedback with you?”

“Of course, Pragun.”

“Nandi, we are disappointed that your policy prevents customers like Nina and me from taking our leftovers home with us. Both of us were raised in families where we were taught never to waste food when there are so many people in the world that don’t have enough to eat. Both Nina and I work for K&D, which is one of the largest accounting firms in the world. In fact, more than 2,000 K&D employees work out of our offices just two blocks from your restaurant. Here are our business cards. Our phone numbers and e-mail addresses are on the cards. If you ever do change your policy, please contact either Nina or me. We would like nothing more than to return and to recommend your restaurant to our colleagues.”

When Victoria finished speaking, Pragun’s smile returned to his face. No one had ever shared the idea that a person can improve their ability to influence someone else by changing the nature of their message. Victoria helped Pragun understand a very important insight about influencing.  

The next day Pragun went back to the restaurant during his dinner break. He went hungry, ate all the food on his plate, and then he used his new insight to again speak with the owner. 

A few weeks later, the owner called Pragun to tell him to bring his colleagues over for dinner – the restaurant had changed their policy.


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Jack Pullara
Manager, Working Professional Career Programs
Jack Pullara joined the GCMC in Spring 2012 after 15 years in the professional services firm, PricewaterhouseCoopers, LLP (PwC). While at PwC, Jack was a Principal in the New York office where he provided audit and audit-related services to clients in the capital markets, banking, and insurance industry sectors. In addition to serving clients, one of Jack's other passions has been coaching and mentoring staff. While Jack is new to the GCMC, he is not new to Baruch. Jack was the partner responsible for on-campus recruiting at Baruch for the Risk Assurance practice in the New York Office. He continues to be actively involved in Baruch’s Executive Student Partnership (ESP) mentoring program both as a mentor to students and a member of Baruch’s Executives on Campus (EOC) Advisory Committee. The ESP program provides undergraduate and graduate students with networking, interviewing and other essential “soft skills” vital to compete in the job market. Jack graduated from Canisius College in Buffalo, NY with a degree in Accountancy and earned his MBA from Columbia University. Jack lives in Hoboken with his fiancée Sandra and enjoys traveling, reading, cooking, and real estate investing.
 

October 17, 2013

A New Director at the GCMC



 










Fred Burke (Director, Graduate Career Management Center)

Fred Burke comes to the Zicklin School of Business with over 15 years of experience in higher-education career services. For the last six years, he was the Executive Director of the Career Center at Hofstra University. Prior to his role at Hofstra, Fred was the Associate Director of Career Development at Vassar College for almost seven years. Before his time at Vassar, Fred worked in human resources, where he managed the college recruitment efforts for Westfield Companies outside of Cleveland, Ohio. In his role, he traveled to 25 schools in 15 states to recruit talent for entry-level positions.

Fred began his career in the Career Planning and Placement Office at Miami University in Oxford Ohio, where he worked as an assistant director and career counselor. He finds great joy in helping students discover their career plans and implementing those plans into actual internships and jobs. Fred continues to stay current with cutting-edge technology and its role in career services. He truly enjoys working with employers and alumni who wish to hire students for either internships or full-time jobs.

Fred holds a Bachelor of Arts in Public Communications from the College of Saint Rose in Albany, NY and a Master of Professional Studies in Humanistic Education from the State University of New York at New Paltz. He is actively involved in several professional associations, and is Co-Chair of the National Association of College and Employers (NACE) Conference taking place in June 2014.