Michael Stromer (MBA '04) has been part of digital marketing since its dawn, working at major brands including 1-800-Flowers.com and Publishers Clearing House. On November 11, Michael was named the new Vice President, Customer Connections for JetBlue Airways, where he now oversees the airline’s Corporate Social Responsibility (CSR), E-Commerce and Loyalty teams.     We sat down with Michael to get insight into his digital expertise, JetBlue’s CSR objectives and his thoughts on career success. What do you see as the most groundbreaking digital marketing applications used today, and what should we be looking out for in the next 2-3 years? It would be ignorant not to say some of the main social media sites including Facebook, LinkedIn, and Twitter. With the latest count of just Facebook users worldwide at 800 million, these sites have completely changed the digital landscape and have overpowered the portal landscape (e.g., Yahoo, MSN and AOL) which owned the majo...

Shaun So and Paul Harrison are alumni of the Full Time Honors MBA program (C lass of '11). After two years of planning and development, they launched Cubby: An Urban Pop-Up Experiment - Bag Check & Personal Courier. The Cubby App is also available on Android and iOS.   Before coming to New York City, Shaun worked for the Department of Defense, he also did a tour in Afghanistan in 2005 in the Army Reserves. Paul worked   in LA  in real estate for several years after graduating from USC. They both came to Zicklin knowing they wanted to be entrepreneurs. One of the factors that drew both Shaun and Paul to Zicklin was the excellent quality and affordability of the school as well as the 2010 Baruch College Entrepreneurship Competition , in which they took third place. Shaun also participated in the Executive Student Partnership Program ; he still keeps in touch with his former ESP mentor Sandy O’Hearen. Paul and Shaun founded  Cubby beca...

Anna Vander Broek, MBA 2012 Anna Vander Broek,  Full-time Honors MBA, 2012 (Summer Internship with Dell) How does this internship experience fit into your career goals/professional development? I come from an online publishing/media background. The intention of my MBA is to break away from the media side of online and move into online marketing. I also want to specifically work in high tech.  I am fortunate that Dell fits my long-term goals exactly.     How did you find this internship opportunity? Two members of the Dell University Recruitment team came to Baruch through the GCMC. I introduced myself at a talk they gave the night before interviews began, and they invited me to interview the next morning.  What will your responsibilities be? My title will be Intern Graduate Sr. Advisor-eDell, and I am going to be doing online marketing for the eDell team.  This will include working with custome...