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Showing posts from December, 2011

ALUMNI SPOTLIGHT: Michael Stromer

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Michael Stromer (MBA '04) has been part of digital marketing since its dawn, working at major brands including 1-800-Flowers.com and Publishers Clearing House. On November 11, Michael was named the new Vice President, Customer Connections for JetBlue Airways, where he now oversees the airline’s Corporate Social Responsibility (CSR), E-Commerce and Loyalty teams.     We sat down with Michael to get insight into his digital expertise, JetBlue’s CSR objectives and his thoughts on career success. What do you see as the most groundbreaking digital marketing applications used today, and what should we be looking out for in the next 2-3 years? It would be ignorant not to say some of the main social media sites including Facebook, LinkedIn, and Twitter. With the latest count of just Facebook users worldwide at 800 million, these sites have completely changed the digital landscape and have overpowered the portal landscape (e.g., Yahoo, MSN and AOL) which owned the majority