By Rahul Gupte, MBA ‘18    Julius Caesar once said that “Experience is the teacher of all things.” Throughout my formal education and career, I tried very hard to ‘learn’ and ‘study’ marketing and advertising. However, after taking part in what was one of the most wonderful, insightful, thought provoking and self-realizing experiences that I have ever had during the Wunderman Agency Challenge at Baruch College this fall, I realized that just learning and studying marketing and advertising is not enough. Through the Challenge, Baruch students had an opportunity to build a team to compete in a unique case competition by working on a creative brief presented by the agency. The Wunderman brief was simple: re-imagine the digital experience of one of the agency’s clients in an effort to increase direct consumer acquisitions through the organization. Our approach was a systematic one: identify target consumer personas through data collection and analysis, map out current customer j

Great news, your resume has been received, job application accepted, you made it to the top selection of candidates & now you have been scheduled for a job interview. Now what?  How do you prepare? What can you expect? How to follow up? To assist you in these questions we have created a 3 part video: PART 1: BEFORE THE INTERVIEW PART 2: THE INTERVIEW PART 2: AFTER THE INTERVIEW