By Rahul Gupte, MBA ‘18    Julius Caesar once said that “Experience is the teacher of all things.” Throughout my formal education and career, I tried very hard to ‘learn’ and ‘study’ marketing and advertising. However, after taking part in what was one of the most wonderful, insightful, thought provoking and self-realizing experiences that I have ever had during the Wunderman Agency Challenge at Baruch College this fall, I realized that just learning and studying marketing and advertising is not enough. Through the Challenge, Baruch students had an opportunity to build a team to compete in a unique case competition by working on a creative brief presented by the agency. The Wunderman brief was simple: re-imagine the digital experience of one of the agency’s clients in an effort to increase direct consumer acquisitions through the organization. Our approach was a systematic one: identify target consumer personas through data collection and analysis, map out current c...

Great news, your resume has been received, job application accepted, you made it to the top selection of candidates & now you have been scheduled for a job interview. Now what?  How do you prepare? What can you expect? How to follow up? To assist you in these questions we have created a 3 part video: PART 1: BEFORE THE INTERVIEW PART 2: THE INTERVIEW PART 2: AFTER THE INTERVIEW