By Violetta Varkueva (MS Information Systems `19) Violetta Varkueva (MS Information Systems `19), The technology startup Conductor , which helps marketers create and optimize content, hosted a group of Zicklin students for a site visit at their office in New York City. The visit was organized by the Zicklin Graduate Career Management Center (GCMC), and included presentations by Baruch alum and Conductor’s CFO Bennett Theimann (MBA '92), Sarah Kirell , Design, Marketing, Employer Branding, and Events, and Patty Kim , Senior Director, Talent Acquisition. The presentations were followed by a networking session between the students and Conductor. The conversation started with Mr. Theimann, who spoke about the company, shared experiences from his career, and recounted obstacles he overcame throughout his history. What resonated with me was Mr. Theimann’s sharing that throughout his career, he has always valued attitude and ethics in candidates, namely people with a “can-d