By Gennaro Aliperti (MS Marketing '15) June is LGBTQ+ Pride Month and in honor of this occasion, JetBlue invited a group of Zicklin students for a site visit at their headquarters in Long Island City. The visit was co-organized by the Zicklin Graduate Career Management Center and Baruch’s Graduate Pride Society, and included a panel discussion from senior leaders in the company followed by a speed networking session. The panel consisted of four individuals who work in different functions of the company, including Marketing, Finance and Operations. The conversation began with a reflection of each panelist’s experience with a mentor and how this had led them to their current points in their career. A lot of the panelists didn’t start their career with a clear path in mind, but they all agreed that finding mentors that are similar to them gave them room to speak candidly about their interests. Ultimately, these honest relationships helped them build the networks that led...

By Rahul Gupte, MBA ‘18    Julius Caesar once said that “Experience is the teacher of all things.” Throughout my formal education and career, I tried very hard to ‘learn’ and ‘study’ marketing and advertising. However, after taking part in what was one of the most wonderful, insightful, thought provoking and self-realizing experiences that I have ever had during the Wunderman Agency Challenge at Baruch College this fall, I realized that just learning and studying marketing and advertising is not enough. Through the Challenge, Baruch students had an opportunity to build a team to compete in a unique case competition by working on a creative brief presented by the agency. The Wunderman brief was simple: re-imagine the digital experience of one of the agency’s clients in an effort to increase direct consumer acquisitions through the organization. Our approach was a systematic one: identify target consumer personas through data collection and analysis, map out current c...

Great news, your resume has been received, job application accepted, you made it to the top selection of candidates & now you have been scheduled for a job interview. Now what?  How do you prepare? What can you expect? How to follow up? To assist you in these questions we have created a 3 part video: PART 1: BEFORE THE INTERVIEW PART 2: THE INTERVIEW PART 2: AFTER THE INTERVIEW

By Laura Meyer, MBA ‘14 There is nothing quite like that intense mix of excitement and overwhelming anxiety and fear when you start your MBA. Juggling academics and testing, applying and interviewing for a summer internship, and balancing networking activities all while trying to enjoy the experience was daunting, to say the least. Looking back on that first semester four years ago, there are things that were important to making my experience rewarding at Baruch College. Here are my top five to help you navigate your MBA. 1. Attend the national career fairs, because the return is far greater than the initial investment (time and effort to prepare + money to attend) Top conferences include the National Black MBA Association and NSHMBA (now Prospanica ). These are the easiest, most efficient ways to get in front of recruiters to gain an internship or full-time role. Note : The conferences level the playing field for students. Decisions for interviews are based on your openin...

By Luz Elena Rodriguez (MS Quantitative Methods and Modeling '16)  Luz Elena Rodriguez On October 28, 2016, JetBlue and its crewmember resource group Women in Flight hosted 12 Baruch graduate students for a speed networking session and panel at their Long Island City offices. I was among the twelve fortunate MS and MBA students to visit the company to learn more about JetBlue’s culture and get valuable advice for my career development. As a Master’s student studying Quantitative Methods and Modeling and looking to contribute my skills in a data analytics role in the future, the event also gave me meaningful insights into how a company like JetBlue leverages information across different sources to better serve its customers. Our visit started with a warm welcome from everyone on the JetBlue team. LaToya Jordan, Director of Talent Management and Diversity, gave opening remarks that touched on the importance of diversity and networking.  Danielle Moss of JetBlue’s Talent...

By Katerina Apostolopoulos (BBA Marketing Management ‘17) Known as one of the largest, independent health-wellness creative engagement agencies in the U.S, as well as one of the most awarded healthcare agencies in the U.S, there’s no surprise that The Bloc left an impressive mark on me. The moment I stepped out of the elevator and through the glass doors on the 15th floor, I knew this was the type of place where I could envision myself working. Members of the Zicklin Graduate Career Management Center , along with both graduate and undergraduate students of Baruch College, like myself, had the privilege of attending a site visit to the agency on April 15, 2016. What’s unique about The Bloc is that they believe in their client brands and services. They understand their customer’s needs, the relationship between their clients and customers, as well as the value they need to demonstrate. There’s a reason why clients have entrusted their faith for more than 16 years to market their p...

By Lindsey Plewa-Schottland, Associate Director,  Graduate Career Management Center Last night I caught up on episode 4 of season 6 of Game of Thrones and I can’t get that last scene out of my head.  It also doesn’t help that every one of my social media feeds is overflowing with comments about the episode and interviews with Emilia Clarke, the actress that plays Daenerys Targaryen.  So with all the reading I’ve been doing about this character, I started to connect some of the things I’ve learned to my everyday work as a Career Coach.  Here are three valuable career lessons inspired by the Mother of Dragons. She has trusted advisors.  Tyrion Lannister, Jorah Mormont and Grey Worm, are just a few of the people in her inner circle.  She selects loyal people that she trusts to give her advice when she needs to make tough decisions.  Whether making a career change or negotiating for a higher salary or new title, think of who you ...