Eva Law MS Accountancy “Being on the recruiting side after having been a student can be an eye opening experience.” That’s what MS Accountancy student Eva Law got to see this past fall. Baruch is very proud of its relationship with AIG’s Internal Audit Group, which Eva joined in 2016. She was also part of the firm’s career information session this fall to talk with students about what it’s like to work there and answer any questions. We asked Eva what it was like being on the recruiting side, and any insight she might want to share with students. When you were a student, what was it like for you attending career information sessions? I remember feeling that career information sessions were oftentimes overwhelming. There were so many students and recruiters in attendance and as a student you try to collect as much information as you can, but often feel pressured to stand out with everyone we meet, which is hard with so many people in the room. What was it like be...

Jingqiao (Ciao) Huang (MS Quantitative Methods and Modeling '17) interviewed alumna Shivani Trehan (MS Statistics '16) about her role as a Data Scientist, thoughts on networking and what some key skills students should be thinking about are. Jingqiao : Shivani, thank you for meeting with me today. Let's start with your current job. Can you please share a bit about your current role at your company? Shivani : I work for Assembly (Media Arts and Sciences). I work as a Data Scientist for the Analytics and Data Science team. I am working across different accounts and servicing different clients depending on the need. My work involves media-mix modeling and other forms of predictive modeling. I also work on other data analyses as and when they are required. Jingqiao :  How did you find this job and what preparation work or steps did you do or take to land there? Shivani :  I reached out to the EVP, Data Science and Analytics team on LinkedIn and told him that ...

By Bin Feng, MS Accounting ‘18 For people outside of the marketing field, it’s easy to think that marketing merely means poster designs, advertisements or event promotion. Few of us, however, understand the digital side. In an era of globalization and new technologies, digital marketing professionals make use of data analysis to understand customer preferences and create targeted promotional materials. Last week, I interviewed Li Yang (MS Marketing ’16), a Baruch College alumnus of the MS Marketing Program, to talk about what it is like working as a Digital Marketing Manager. Q: Hey Yang, first thing first, thanks for your time for this interview. Shall we start by you sharing your role in your company? A: Hi Bin, you are welcome! I’m the Digital Marketing Manager in our company. My role is mainly comprised of four parts: one, budget planning for marketing campaigns and public-relation events; two, predicting and planning monthly orders based on our sales on e-commerce ...

By Gennaro Aliperti (MS Marketing '15) June is LGBTQ+ Pride Month and in honor of this occasion, JetBlue invited a group of Zicklin students for a site visit at their headquarters in Long Island City. The visit was co-organized by the Zicklin Graduate Career Management Center and Baruch’s Graduate Pride Society, and included a panel discussion from senior leaders in the company followed by a speed networking session. The panel consisted of four individuals who work in different functions of the company, including Marketing, Finance and Operations. The conversation began with a reflection of each panelist’s experience with a mentor and how this had led them to their current points in their career. A lot of the panelists didn’t start their career with a clear path in mind, but they all agreed that finding mentors that are similar to them gave them room to speak candidly about their interests. Ultimately, these honest relationships helped them build the networks that led...

By Rahul Gupte, MBA ‘18    Julius Caesar once said that “Experience is the teacher of all things.” Throughout my formal education and career, I tried very hard to ‘learn’ and ‘study’ marketing and advertising. However, after taking part in what was one of the most wonderful, insightful, thought provoking and self-realizing experiences that I have ever had during the Wunderman Agency Challenge at Baruch College this fall, I realized that just learning and studying marketing and advertising is not enough. Through the Challenge, Baruch students had an opportunity to build a team to compete in a unique case competition by working on a creative brief presented by the agency. The Wunderman brief was simple: re-imagine the digital experience of one of the agency’s clients in an effort to increase direct consumer acquisitions through the organization. Our approach was a systematic one: identify target consumer personas through data collection and analysis, map out current c...

Great news, your resume has been received, job application accepted, you made it to the top selection of candidates & now you have been scheduled for a job interview. Now what?  How do you prepare? What can you expect? How to follow up? To assist you in these questions we have created a 3 part video: PART 1: BEFORE THE INTERVIEW PART 2: THE INTERVIEW PART 2: AFTER THE INTERVIEW

By Laura Meyer, MBA ‘14 There is nothing quite like that intense mix of excitement and overwhelming anxiety and fear when you start your MBA. Juggling academics and testing, applying and interviewing for a summer internship, and balancing networking activities all while trying to enjoy the experience was daunting, to say the least. Looking back on that first semester four years ago, there are things that were important to making my experience rewarding at Baruch College. Here are my top five to help you navigate your MBA. 1. Attend the national career fairs, because the return is far greater than the initial investment (time and effort to prepare + money to attend) Top conferences include the National Black MBA Association and NSHMBA (now Prospanica ). These are the easiest, most efficient ways to get in front of recruiters to gain an internship or full-time role. Note : The conferences level the playing field for students. Decisions for interviews are based on your openin...