Annie's Reading Room Although part two technically contains six ways to make a lasting impression, I am only going to focus on the first three this week. I think each of these are useful enough that they require some time and energy to process without getting lost in the full list of six. Part Two: Six Ways To Make a Lasting Impression Take Interest in Others’ Interests . To see the power in this tenet, we may turn to our canine friends. “Dogs know by some divine instinct that you can make more friends in minutes by becoming genuinely interested in other people than you can in months of trying to get other people interested in you.” Dale Carnegie is not suggesting licking other’s faces, but how can you not be won over by someone who is so excited to see you? “The one who chooses to take interest in other’s interests on a daily basis is set apart. We remember such people, befriend them, and come to trust them more deeply.” So in other words, you don’t have to sacrifi...

By Supriya Agarwal (MBA '14)   Many Baruch graduate students want to become entrepreneurs, but for some the risk associated with it can lead them to choose a more established career path.   Baruch MBA alumna Simone Gockel  (MBA ’12) is currently an e-commerce and social media manager at OSP Group (formerly Redcats), a catalog retailer and online marketplace for plus-size consumers. Recently, Simone also co-founded a travel venture start-up company called travtap . Supriya Agarwal had a chance to sit with Simone one balmy evening where over cups of coffee, she shared her Baruch MBA experience and how she has been able to balance her regular job with her start-up company. Simone, thank you for meeting with me. Can you share a bit about your current role as an e-commerce manager at OSP Group? Sure, Supriya. In my current role, I manage all e-commerce projects for the OneStopPlus brand of OSP Group. I am responsible for enhancing the user experience on the desktop a...

Part One: Essentials of Engagement Annie's Reading Room Part One: Essentials of Engagement from How to Win Friends and Influence People by Dale Carnegie boils down to this: be kind, be genuine, be empathic. Bury Your Boomerangs . In other words, “technology has made it possible to blow one’s reputation faster and easier than ever.” To maintain your status as a great influencer, “don’t criticize, condemn, or complain...shift your use of media from a spirit of exposé and objection to a spirit of encouragement and exhortation.” Affirm what’s good: Not to be confused with flattery . “Affirmation, in contrast to flattery, requires seeing someone well enough to sense what to affirm, knowing someone well enough to be aware of what really matters...the one who speaks in a spirit of respectful, unhyperbolic affirmation will always win more friends and influence more people.” Connect with Core Desires . “Influencing others is not a matter of outsmarting them. It is...

I have been a graduate student. I understand that there are many “non-school” books that you might want to read, but you just don’t have the time. That being said, I don’t want you to miss out on some good information simp ly because you have other pressing assignments, which is why I’m starting... Annie’s Reading Room: “ I read the books...so you don’t have to!” In this little project, I hope to create my own version of a book’s “Cliff’s Notes” ( remember those? ) by breaking the book into its chapters on a weekly basis and conveying some key takeaways by highlighting useful quotations. My first installment is " How to Win Friends and Influence People in the Digital Age"  by Dale Carnegie & Associates. Stay tuned for next week’s installment when we will dive into the book itself. But to serve as an introduction, below is some information on the book and why it is still relevant almost 8 decades after its original publishing: Dale Carnegie wrote the ...

Sustainability Reporting: The Financial Bottom Line David Master is a full-time MBA student who has recently procured a great opportunity working with the Governance & Accountability Institute. The G&A Institute provides clients in the corporate, public and investment sectors with systematic resources that help address sustainability measures. David was one of the primary researchers and authors of a report looking at the possible relationships between S&P 500 companies that release sustainable business reports and other factors, such as financial performance and the appearance on reputable lists and indexes. The GCMC sat down with David to find out more about his experience and role in this insightful venture. GCMC: David, your internship and work on the ESG report sounds like a phenomenal opportunity. How did you get involved with this project? I had the opportunity to join this project through an internship with the Governance & Accountability Institute. My w...