Chapter One: Essentials of Engagement [ARR]

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Part One: Essentials of Engagement
Annie's Reading Room

Part One: Essentials of Engagement from How to Win Friends and Influence People by Dale Carnegie boils down to this: be kind, be genuine, be empathic.

Bury Your Boomerangs. In other words, “technology has made it possible to blow one’s reputation faster and easier than ever.” To maintain your status as a great influencer, “don’t criticize, condemn, or complain...shift your use of media from a spirit of exposé and objection to a spirit of encouragement and exhortation.”

Affirm what’s good: Not to be confused with flattery. “Affirmation, in contrast to flattery, requires seeing someone well enough to sense what to affirm, knowing someone well enough to be aware of what really matters...the one who speaks in a spirit of respectful, unhyperbolic affirmation will always win more friends and influence more people.”

Connect with Core Desires. “Influencing others is not a matter of outsmarting them. It is a matter of discerning what they truly want and offering it to them in a mutually beneficial package.”

Next week, we will learn from Part Two: Six Ways to Make a Lasting Impression.

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