Lead with a Story: Energizing the Team [ARR]
Following up an Environment for Winning is Energizing the Team which has useful and motivational stories about how to: Inspire and Motivate Build Courage Help Others Find Passion for Their Work Appeal to Emotion and The Element of Surprise Let’s focus on the last two chapters as these are two elements that you can incorporate into your own stories. Appeal to Emotion Emotion plays a huge role in decision making. Sometimes reason and logic won’t help you influence people nearly as much as an emotional appeal, and nothing delivers emotional appeal better than a story. Energizing the Team Not just any emotion will do though. The emotion and the context must be relevant to your audience and to your objective in telling the story in the first place. What’s in it for your audience? How will this advance your listeners’ goals, their careers, and their interests? If your audience doesn’t naturally care about your idea, figure out what it does care about