By Vixon John, Social Media Assistant, GCMC When many people hear about Twitter, they probably think it’s about following crazy celebrities and ridiculous trending topics. Most people don’t use Twitter because they don’t know who to follow or don’t want to share their lives in 140-character updates. But Twitter has other applications that if used properly, can change the way you view and receive information online or on your phone. Here are some ways you can make your Twitter account work for you, and in most cases you don’t have to share a single tweet! Follow key influencers/companies – Most key influencers in different industries know the importance of engaging on social media for those who follow their insights and professional activity. You can find these individuals through a quick Twitter search (most well-known influencers will have a “verified” account). You can also follow specific brands and companies which you are interested in to know more about their activity