5 Ways to Make Twitter Work for You

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By Vixon John, Social Media Assistant, GCMC

When many people hear about Twitter, they probably think it’s about following crazy celebrities and ridiculous trending topics. Most people don’t use Twitter because they don’t know who to follow or don’t want to share their lives in 140-character updates. But Twitter has other applications that if used properly, can change the way you view and receive information online or on your phone.

Here are some ways you can make your Twitter account work for you, and in most cases you don’t have to share a single tweet!

Follow key influencers/companies – Most key influencers in different industries know the importance of engaging on social media for those who follow their insights and professional activity. You can find these individuals through a quick Twitter search (most well-known influencers will have a “verified” account). You can also follow specific brands and companies which you are interested in to know more about their activity and potential job vacancies. Following Ad Age (@Adage), Jim Cramer (@jimcramer), and PwC (@PwC_LLP) are a few examples to start with.

Follow news outlets – Twitter is one of the fastest ways to receive breaking news and updates online or on your phone (In fact, I have caught myself viewing Twitter for news before turning on a television). Almost every major news outlet has an active Twitter account, specifically business-orientated publications that can update you on recent developments and news articles. Some good outlets to follow are Bloomberg News (@BloombergNews), Wall Street Journal (@WSJ) and Breaking News (@Breaking News).

Favorite Your Tweets – See a tweet with an important link or article you want to catch up with at a later time? By “starring” your tweets, you will be able to refer back to them at any time. This can be helpful in keeping track of the tweets with an available job posting, for example.

Use your Timeline as a Feed – The most basic function of Twitter: all of the tweets from the accounts that you follow show up on your timeline. From here, you can simply log on to your account or check your phone to see all the tweets from the people and brands you follow.

Reply to brands and companies – This may require you to send out a tweet (or two), but don’t be nervous. Most companies hire Social Media Managers to run their social media accounts and share information, as well as interact with their followers. If you have a question or concern about a particular brand, just send a tweet with your comment to the brand’s Twitter handle and you should receive a reply in your “Notifications” soon enough.

To get more information, sign up for or restore your Twitter account, click here.
To follow the GCMC on Twitter, click here.

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