By Summer (Jiqing) Cao MS Quantitative Methods and Modeling '19 The health and wellness agency Saatchi & Saatchi Wellness (SSW) hosted Baruch graduate students for a site visit at their office in the New York City on Friday, February 22, 2019. The visit was organized by the Zicklin Graduate Career Management Center (GCMC). The Data Analytics Team of SSW prepared an informative presentation called “Exploring a Career in Marketing Analytics & Data Science” for Baruch students during the visit. The event started with an introduction of the team and the company background from SVP - Kevin Troyanos. Mr. Troyanos shared the culture of the firm, an overview of the healthcare market, and underscored the essential role of data analytics in the industry. During the presentation, Troyanos asked everyone in the room to open the SSW website on their phone and showed us real time traffic analysis on their website in Google Analytics. We observed a general background analysis of ...