Students on the Blog: Site Visit: Saatchi & Saatchi Wellness Strategy and Analytics Group

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By Summer (Jiqing) Cao
MS Quantitative Methods and Modeling '19

The health and wellness agency Saatchi & Saatchi Wellness (SSW) hosted Baruch graduate students for a site visit at their office in the New York City on Friday, February 22, 2019. The visit was organized by the Zicklin Graduate Career Management Center (GCMC). The Data Analytics Team of SSW prepared an informative presentation called “Exploring a Career in Marketing Analytics & Data Science” for Baruch students during the visit.


The event started with an introduction of the team and the company background from SVP - Kevin Troyanos. Mr. Troyanos shared the culture of the firm, an overview of the healthcare market, and underscored the essential role of data analytics in the industry. During the presentation, Troyanos asked everyone in the room to open the SSW website on their phone and showed us real time traffic analysis on their website in Google Analytics. We observed a general background analysis of visitors according to age, gender and industry. Based on that data, Mr. Troyanos expounded the collection and manipulation of data in order to assist their clients in decision-making. Later on, he elaborated the topics of business intelligence and data visualization and their application in SSW in greater detail.
Allegra Mira - the Group Director of the Analytics & Data Strategy, also shared her experience in data strategy and disciplines, and digital analytics. She defined her job as a combination of two parts - art and science. She compared data analytics to the translation between different languages.
From the data engineer side, the Group Director of Analytics & Data Engineer, Andrew Ghosh, briefly walked us through his experience while working as a data scientist at SSW. He also gave some valuable advice to students who want to develop a career path as a data scientist.

A few members of the team also shared their experiences at SSW. Craig Moran, the Director of Analytics and Data Strategy shared his professional experience in leading the team and making the data-driven decisions.

Mackenzie Gray, the Senior Analytics Associate of Data Science, who started as a summer intern at SSW in 2018, presented a brilliant data analytics project about doctor referrals he did during the internship. At the same time, team members were actively answering questions from students, including the differences between software, handling big data, and ethical issues of algorithms.
The visit to SSW was a great opportunity for students wanting to pursue a career in data analytics and to learn more about working at a marketing agency. Saatchi & Saatchi Wellness is currently seeking interns for summer 2019. Check out their website, https://sswanalytics.com, for qualifications and additional details.

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