November 8, 2012

Top 3 Ways to Build Connections on LinkedIn

“You've got to tell Baruch students to stop making LinkedIn requests when they have no other relation other than a shared alma mater.”—recent message sent to the GCMC from a Baruch alum.

How many times have you heard that the best way to find the untapped job market is through effective networking? Have you wanted to go to networking events, but been so busy with school and your job that time hasn’t yet permitted it? Well, one of the best ways to get started with building your network, at the convenience of your schedule, is by using connections you build through having a profile on LinkedIn. Check out these tips to help you get started!

I have a profile, but I’m not really sure how to maximize the way I am using it.

After building your profile, which is essentially a “resume on steroids,” you need to start making connections. Who are these people? They are your friends and your classmates. They are people you are working with in your internship or job. They are current professional contacts and people from past work experiences. They are your professors and alumni from Baruch. You have a network – expand it!

I know I am supposed to join LinkedIn Groups, but how do I decide on which ones make sense?

Start with these LinkedIn Groups: Graduate Career Management Center Zicklin Network, Baruch College - Zicklin School of Business, and Baruch Alumni Group. Then join the alumni groups from your undergraduate institution. From there, search groups based on your degree concentration. Accounting focused students may wish to join the AICPA group. Finance students should check out the group Finance Industry Professionals Worldwide. Marketing students will want to check out the Brand Management and Communications group. With so many LinkedIn Groups to choose from, the world is your oyster.

I feel funny asking to connect to anyone who isn’t a friend. How do I do this?

Recently, the GCMC heard the following from a Baruch alumnus who works in a well-respected social media technology company about the pitfalls of using LinkedIn requests incorrectly:

“You've got to tell Baruch students to stop making LinkedIn requests when they have no other relation other than a shared alma mater. I get at least one a week from someone random in the MBA program who simply sends the boilerplate request form. If there's a purpose [for their request], then great. And if that's the case, they have to personalize the message; otherwise, it goes in the trash and they get marked as spam. If they're doing this to alums, they're probably doing it to execs in big companies too, which makes them and Baruch look [amateurish].”

If there is one thing and one thing alone that you should do when outreaching to connect, it is to CUSTOMIZE your requests. It doesn’t matter if you are outreaching to your best friend, your professor, a former supervisor or an alum you found through a LinkedIn group; you must create a PERSONAL message when requesting a connection. What makes this so important? When connecting to people, you want to explain your reasons for the request. Perhaps it is that they work in a company about which you want to learn more. Maybe you want to gain insight into their career path. Or, it might be that you heard them speak at an event on campus and their path was an inspiration. Whatever the reason, you must indicate it from the beginning along with what value you bring to the discussion, what you value about them, how the conversation might be mutually beneficial and why you want to stay in touch. For example:

Rex,
I attended ZGAS’ panel on Corporate Accounting. Your perspective was terrific. I am looking to learn more about public vs. private accounting, and wanted to ask for a few minutes of your time to get additional insights on some questions I had. Would you have time for a coffee or call?
Sidharth

Giving strong reasons to convince a person to accept your request will increase your chances that it will happen quickly so that you can then launch into a targeted in-depth career related discussion! And of course, should they accept, make sure to send a follow up message with appreciation for being able to grow professionally from their guidance.

Good luck using LinkedIn and happy connecting!

October 10, 2012

Students on the Blog: Alex Penn

Alexei (Alex) Penn is a Finance and Investment major graduating with his MBA from Zicklin in May 2013. Prior to pursuing his degree at Baruch, Alex worked as an electrical engineer for four years with clients including the New York City MTA and Amtrak. In the summer of 2012, Alex interned with the Better Business Bureau of Metropolitan New York (BBB), an organization dedicated to building trust within marketplaces where transparency between businesses and consumers, as well as charities and donors, is essential.

We recently sat down with Alex to talk about his internship, his experience at Baruch and what advice he has for new students coming to Zicklin pursuing their graduate business degree.

Q: Alex, thank you so much for taking the time to meet with us. We’d love to dive right into your summer and what your responsibilities were at the BBB?

Alex Penn (AP): It’s really great to get the opportunity to have this discussion, thank you. At the BBB, I worked as a financial charity analyst. In my work, I examined the financial statements, tax filings and solicitation materials of several New York City charities. I would then prepare compliance reports that are publically available on the BBB’s website, used to increase trust been the charity and their donors.

Q: Your work was really involved in the day-to-day business of the organization. From your experience at the BBB, what were some major take-aways?

AP: To be successful you have to be proactive, hold yourself accountable for your work and ask lots of questions. It is always better to prevent a mistake upfront than to have to fix it later. Keeping this in mind and taking accountability for my work allowed me to speed up my learning process, and ultimately gave me more confidence to be comfortable doing the work I was hired to do – and that was to review charities.

Q: So reflecting on all of that, what did you like best about the BBB opportunity?

AP: In any organization, it’s important for people to be able to learn and adapt quickly. I consider myself a very coachable person, and what I liked best at the BBB was their training. Our team quickly and successfully worked together to understand the criteria used in the charity evaluation process, broken down by the organization’s 20 standards for charity accountability. That training was key to making the internal working relationships effective for the team and ultimately for the business.

Q: Do you think your experience at the BBB will help your career?

AP: Absolutely. The experience taught me how to evaluate a charity’s overall health from a governance, financial, measuring and effectiveness, and fundraising perspective. These skills are easily convertible to an investment perspective when evaluating companies and financing opportunities.

Q: That’s a terrific real-world comparison. Stepping back a bit, we are curious about what motivated you to pursue an MBA in the first place.

AP: I chose to pursue an MBA because business and economics have always been a personal passion. Even while working as an engineer, I found myself staying up to date with financial markets, news and industry trends. Baruch helped build a bridge between my engineering background and passion for finance.

Q: Have you had the opportunity to be active on campus since starting your degree?

AP: Yes, I currently serve as the Treasurer of Baruch’s Sustainable Business Club. We organize events, promotions and panels that create a positive social, environmental and economic impact on business and the world around us. Baruch’s education has given me the opportunity to reinvest what I’ve learned in the classroom to better serve our community.

Q: Every semester, there is a new class of students that starts their MBA studies. Reflecting on your experience, what advice do you have for first year MBA students to be successful?

AP: For me, you must have the energy and determination to learn more than is required. It’s important to choose courses that you are interested in and to put your attention-to-detail skills to work. First year students should also take advantage of the many resources and networking opportunities that Baruch has to offer, such as student run clubs, the Graduate Career Management Center and social networking events. The most successful students get out as much as they put in.

Q: That’s phenomenal advice, Alex. Looking ahead to May, what are your plans not only for when you graduate but also in the future?

AP: After graduating in May 2013, I hope to be in a position where I am leveraging my engineering and finance degrees. Baruch has provided excellent coursework in financial modeling, venture capital, asset management and behavioral finance to help me prepare for future challenges. I’m looking forward to a future combining this all.


Alexei Penn
MBA ’13, Finance and Investment

August 28, 2012

ALUMNI SPOTLIGHT: Luciano Centanni


A Baruch graduate, Mr. Luciano (Lou) Centanni has built an incredibly impressive career in public accounting at Grant Thornton that has spanned more than two decades. Currently, he is Audit Partner and Partner-in-Charge of the Northeast Region International Business Center for the firm, and has worked with both public and private companies around the globe on various initiatives, such as mergers-and-acquisitions and introducing European companies to capital markets in the United States. Recognized for his success, Lou was named by the Long Island Business News as one of Long Island’s 40 rising stars under the age of 40 in 2006.

Lucy Lu (MS Accounting) had the privilege of sitting down with Lou in his midtown office to talk about his career journey, his successes and accomplishments, and his thoughts on the impact students can have through a career in the accounting industry.


Q: Mr. Centanni, thank you so much for taking the time to talk to the Baruch graduate student community. I wanted to start with your beginnings and your own motivations around accounting. What made you choose this profession?

Lou Centanni (LC): Growing up, I was surrounded by family and neighbors that mostly worked blue-collar jobs. One of the very first professionals that I was exposed to was a gentleman who used to visit our home annually to prepare our income tax returns. While I did not quite understand what he did at the time, my parents always held him in high regard, which left an impression on me. In high school, because of my love for math and numbers, I decided to take a college elective accounting course, which introduced me to debits and credits. I was fascinated by the inter-relationships of the financial statement line items and found the assignments to resemble financial puzzles which intrigued me.


Q: It’s interesting to hear how your family’s tax preparer impacted you at such a young age. After you realized your dreams and became an accountant, was there an impactful event that became a crucial turning point in your career?

LC: Most certainly would have to be my overseas assignment at Grant Thornton’s London office from 1999 to 2001. The assignment was a life changing experience that accelerated my promotion to partner, introduced me to so many different cultures and provided me with a much broader perspective on business, and life in general. I had a unique opportunity to work with so many of my colleagues and clients, in the UK and throughout Europe, during a time when the world’s capital markets were thriving and the internet was making it so easy for companies to go global. As I returned to the US, I had a burning desire to remain involved with international work, and I have by acting as a liaison and putting our people and our clients in touch with the best international resources and helping them to expand internationally. 


Q: The way your career was affected by your work abroad is amazing. Bringing that international perspective, what do you think Baruch students can do to get a competitive edge on the global business stage today?

LC: The biggest advantage Baruch students have is the diversified cultural exposure on campus. One can learn a great deal from people with various cultural backgrounds. We all do business with other people, and often their ethnic cultures may influence how they do business or behave. If we each take the time to understand each other’s cultures, it will provide us a broader perspective on issues and to view things from different perspectives and appreciate our differences. This can really give students and candidates a competitive edge in today’s global economy.


Q: I think the entire Baruch student body agrees with you. It’s what makes Baruch so unique. How else can our students highlight their unique qualities? What skills should new accounting graduates have to be successful in the accounting industry? What weaknesses should they work on?

LC: Good communication skills are essential to new graduates entering the industry. As a professional service provider, we need people who can work well and communicate effectively with other people.  No matter how high your GPA is, how technical you are, you have to be able to deliver messages externally to clients or internally to other employees and team members. Early in their career, I think an individual’s willingness and desire to learn are very important qualities, because it will be their experiences that will shape their career. Strong analytical skills have also helped me throughout my career.

As for weaknesses, I would urge students not to be lazy and think a full-time job offer is an entitlement or a guaranteed free pass for your future career development. If you are shy, I would encourage you to do some exercises to take you out of your comfort zone and force you to socialize with others. If you work at it, you will feel more confident and comfortable interacting with others, which will serve you well in the future.


Q: Absolutely terrific insight! Thinking about your colleagues and staff now, are there three qualities you think make them great accounting professionals?

LC: They are very much the same. Hard work comes first. It is the key to success. Hard work and diligence will very often compensate for other weaknesses. Again, good communication skills are one of those great qualities we appreciate. Finally, a mix of being social and the ability to deal with people are keys.


Q: You’re right. The skills are entirely consistent whether someone is entering their career or in it. As many of our new graduate students are entering the industry, how can they stay focused to build successful careers for themselves?

LC: Based on my years of experience in the accounting industry, I would say that they should learn as much as they can from other skilled and more experienced colleagues – and work together to build a supportive and productive team. I also strongly advise keeping a good work-and-life balance. New graduates who are eager and determined to quickly achieve success often devote all their energy into their careers at the beginning. Then, they burn out easily and their enthusiasm fades away. A career is a journey, not a race. It is important to enjoy the journey, because it’s what will help you flourish and advance. And those are the foundations of a long and successful career.



Luciano Centanni
Audit Partner and Partner-in-Charge of the Northeast Region International Business Center, Grant Thornton
Accounting, 1991

July 6, 2012

GCMC Summer 2012 Reading List

Each summer, the GCMC creates an engaging summer reading list of novels, blogs or articles published within the last year. Let us know how you would rate these works and send in your review to be posted in one of our upcoming issues!

Private Empire: ExxonMobil and American Power by Steve Coll
In Private Empire, Steve Coll investigates the largest and most powerful private corporation in the United States, revealing the true extent of its power. ExxonMobil’s annual revenues are larger than the economic activity in the great majority of countries. In many of the countries where it conducts business, ExxonMobil’s sway over politics and security is greater than that of the United States embassy. In Washington, ExxonMobil spends more money lobbying Congress and the White House than almost any other corporation. Yet despite its outsized influence, it is a black box… read more

Boomerang: Travels in the New Third World by Michael Lewis
From the bestselling author of Liar’s Poker, Michael Lewis' investigation of bubbles beyond our shores is so brilliantly, sadly hilarious that it leads the American reader to a comfortable complacency: oh, those foolish foreigners. But when he turns a merciless eye on California and Washington, DC, we see that the narrative is a trap baited with humor, and we understand the reckoning that awaits the greatest and greediest of debtor nations… read more   

The Baseline Scenario (economics blog) by James Kwak and Simon Johnson
Required reading for anyone interested in the current sorry state of our economy.  Johnson, a professor at M.I.T Sloan School of Management was the former chief economist for the International Monetary Fund.  Kwak, once a consultant for McKinsey, holds a Ph.D. in history form U.C. Berkeley and J.D. from Yale Law School which he pursued after founding a successful software company.  They are co-authors of 13 Bankers:  The Wall Street Takeover and the Next Financial Meltdown read more

Grow by Jim Stengel
Pulling from a unique ten year growth study involving 50,000 brands, Jim Stengel shows how the world's 50 best businesses—as diverse as Method, Red Bull, Lindt, Petrobras, Samsung, Discovery Communications, Visa, Zappos, and Innocent—have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes. In fact, over the 2000s an investment in these companies—“The Stengel 50”—would have been 400 percent more profitable than an investment in the S&P 500… read more

The Power of Habit by Charles Duhigg
In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation… read more

The Art of the Sale by Philip Delves Broughton
When Philip Delves Broughton went to Harvard Business School, an experience he wrote about in his New York Times bestseller Ahead of the Curve, he was baffled to find that sales was not on the curriculum. Why not, he wondered? Sales plays a part in everything we do—not just in clinching a deal but in convincing people of an argument, getting a job, attracting a mate, or getting a child to eat his broccoli. Well, he thought; he’d just have to assemble his own master class in the art of selling. And so he did, setting out on a remarkable pilgrimage to find the world’s great wizards of sales… read more  

Collaborate or Perish! by William Bratton and Zachary Tumin
In Collaborate or Perish!, former Los Angeles police chief and New York police commissioner William Bratton and Harvard Kennedy School’s Zachary Tumin lay out a field-tested playbook for collaborating across the boundaries of our networked world. Today, when everyone is connected, collaboration is the game changer. Agencies and firms, citizens and groups who can collaborate, Bratton and Tumin argue, will thrive in the networked world; those who can’t are doomed to perish… read more

Freedom’s Forge by Arthur Herman
In Freedom’s Forge, bestselling author Arthur Herman takes us back to that time, revealing how two extraordinary American businessmen—automobile magnate William Knudsen and shipbuilder Henry J. Kaiser—helped corral, cajole, and inspire business leaders across the country to mobilize the “arsenal of democracy” that propelled the Allies to victory in World War II… read more

May 1, 2012

STUDENT SPOTLIGHT: Miranda Ran Wang

Miranda Ran Wang shares her interning experience at PricewaterhouseCoopers (PwC), the largest accounting and business consultancy firm in the world:

"My internship with PwC was an exceptional learning experience. Our group - Market Information & Data Analytics - is a unique team within the firm dedicated to analyzing and distributing market information to PwC engagement teams in over 158 different countries. Through my internship, I was able to learn and apply different kinds of technology tools to process large volumes of fund data and generate reports for our engagement teams. My role in the team was to assist senior analysts with the pricing of derivatives swaps such as interest rate swaps, credit default swaps and FX forwards. One thing I learned is that it is important for any intern to be proactive and take initiative. Although the seniors in the group are incredibly busy, they are also very helpful and open-minded. Do not be afraid to ask questions or make a mistake, that is how we learn new things and progress. I am looking forward to graduating in two months and starting my career in the public accounting field."

Miranda Ran Wang
MS, Accountancy
Graduation Date: May 2012

STUDENT SPOTLIGHT: Séverine Perrin

Séverine shares her interning experience working atOneWorld Inc.:

“Working at OneWorld Inc. has been a very interesting and exiting experience for me. OneWorld is a small enterprise that partners with leading pharmaceutical, diagnostic and device companies to design, develop and deploy global information-exchange solutions across the continuum of healthcare delivery.

Learning about a new and highly regulated pharmaceutical industry is challenging but critical in understanding the big picture. As part of the Research & Development team, I am directly involved in making strategic decisions, developing new trends and products and studying new market opportunities. I have the opportunity to develop my project management skills by working directly with several outsourcing partners. I am building direct client relationships by training them on key programs and applications customized for them by OneWorld. My business acumen and communication skills have considerably helped me better understand the strategy of the firm and be more proactive in my role within OneWorld.

Doing several internships throughout my MBA, provided me with the opportunity to apply my classroom experience to my work, gain cross-cultural understanding and better envision my next career step.”

Séverine Perrin
MBA, Management/Organizational Behavior Human Resource Management
Graduation Date: Sept 2012

April 24, 2012

STUDENT SPOTLIGHT: Séverine Perrin

Séverine shares her interning experience working at OneWorld Inc.: 

"Working at OneWorld Inc. has been a very interesting and exiting experience for me. OneWorld is a small enterprise that partners with leading pharmaceutical, diagnostic and device companies to design, develop and deploy global information-exchange solutions across the continuum of healthcare delivery.
Learning about a new and highly regulated pharmaceutical industry is challenging but critical in understanding the big picture. As part of the Research & Development team, I am directly involved in making strategic decisions, developing new trends and products and studying new market opportunities. I have the opportunity to develop my project management skills by working directly with several outsourcing partners. I am building direct client relationships by training them on key programs and applications customized for them by OneWorld. My business acumen and communication skills have considerably helped me better understand the strategy of the firm and be more proactive in my role within OneWorld.

Doing several internships throughout my MBA, provided me with the opportunity to apply my classroom experience to my work, gain cross-cultural understanding and better envision my next career step.”

Séverine Perrin
MBA, Management/Organizational Behavior Human Resource Management
Graduation Date: Sept 2012

April 10, 2012

STUDENT SPOTLIGHT: Michael Goldman

Michael Goldman shares his experience interning at Martha Stewart Living Omnimedia, a diversified media and merchandising company linked to the Martha Stewart brand: 

"Martha Stewart Living Omnimedia is a wonderful place to work as an intern. The finance department has a number of very experienced financial services professionals, whom I learned a great deal from.
I also had the opportunity to work alongside some Ernst and Young associates when they came to do one of their audits. Additionally, Martha often brings in fresh produce and organic eggs from her upstate farm and distributes them at the corporate office. Plus you can get free VIP tickets to the Martha Stewart show.

Just a few general tips for those who are interested in getting an internship. Broaden your scope; although the Baruch job board is a wonderful source for getting an internship, there are many other places you should look. I actually found my position through LinkedIn. Brush up on your Excel skills; as long as you’re comfortable with most of the more commonly used Excel functions and have a good attitude, the rest can be picked up on the job. Make sure your schoolwork stays your number one priority. Ask for help if you don’t understand something and if you finish a task early, see if there are other people around the office you can help.  Finally, you can only get as much out of your internship as you put in. Work hard and try to make a positive impression in whatever you do and you will have a great network of experienced professionals you can call on for references and advice for years to come."

Michael Goldman
MS, Accountancy
Graduate Date: May 2013

April 3, 2012

STUDENT SPOTLIGHT: Gitanjali Upot

 “The Power of Networking”

At the beginning of our MBA career and throughout the journey, one of the most common terms we hear is “Networking.” Networking in school means to tap into our resource of colleagues in classrooms to discover and capitalize on opportunities. It is through effective networking that I landed my internship at Jimmy Jazz.

Jimmy Jazz is a retail company with over 120 stores throughout the country. I work as a Human Resource Associate with the corporate HR department of the company. The best part of my internship is the great learning experience it provides; I get to put conceptual knowledge into practice. I learn in my HR classes the culture of the company and how it effects the employees- at Jimmy Jazz, I get to experience this first hand. The culture of my department is casual and open which allows me to ask and learn on the job which is the primary purpose of my internship.

My long term career aspiration is to work as a recruiter within a company. My responsibility as a HR Associate includes, but is not limited to, recruiting activities such as screening candidate resumes, creating job posting, calling candidate references, etc. Since the company is small and growing there are many opportunities for growth. I enjoy working with my team to constantly develop and implement new ideas in the field.

Jimmy Jazz renewed my internship in the spring semester, which gave me continuity and allowed to see the ideas I had suggested come into practice. In the future if Jimmy Jazz was to offer me a full time position I would gladly accept.

Gitanjali Upot
Zicklin School of Business, MBA
Major: MBA, Management/Organizational Behavior Human Resource Management
Graduation Date: Dec 2012
Alumni Relations Chair, Graduate Student Assembly
Vice President, Indian Graduate Student Association

March 27, 2012

STUDENT SPOTLIGHT: Veselina Hristova

Veselina Hristova interned at Redcats USA, an online retailer of men's and women's plus-size apparel in addition to home, outdoor and lifestyle products. Verselina shares her experience in an interview with Kathy Kim, a graduate assistant at GCMC.

Describe in detail your duties as an intern with Redcats USA.
Leverage product ranking spreadsheet to help improve performance of individual categories  and products over time. Name product titles in more SEM friendly terms. Analyze and report customers’ feedback about the web site. Analyze monthly Omniture reporting on top products, top categories and marketing promotions.

What did you consider to be the most positive features of this job?
Everyone treated me as part of the team. I was given real tasks and assignments that were contributing to the better performance of the whole team. My manager was always available for me. He was willing to explain and to have me involved in the working process.

Please describe the work environment and culture of the company/organization.    
The company is very team-oriented. I was included in many employee meetings from other departments, so I would say the cooperation between the different departments is very important. The company has a very good internship program, and interns are welcomed and are treated as a valuable part of each working group.
                       
To what degree did this position contribute to your professional development and future marketability?
Great experience: I learned a lot about how direct marketers approach their customer base. I was working with the web team and had the opportunity to learn a great deal about SEM/SEM, good practices when reaching customers mainly through the web. All of my experiences related to the marketing field that I want to continue my career in.

Would you recommend this position to future student interns?
Yes, if they are interested in web marketing. I recommend it  because my experience with the company was excellent,  I was given the opportunity to learn and contribute to the whole team.

Veselina Hristova
MS, Marketing
Graduation Date: June 2012

March 13, 2012

STUDENT SPOTLIGHT: Neli Desai


Neli Desai, an MBA student in the field of Finance and Information Systems, has been interning with HBO, one of the largest premium cable television networks in the United States. Read what she has to share about her experience:


“The positive features of working at HBO primarily are the work culture, work life balance that they provide and the enthusiasm with which every team member works.  My manager was very flexible with respect to my timings as they had to match my college schedule.  The team was very encouraging and welcoming and they trained me in a very short span of time.  They were very friendly and provided guidance at every step.
The weekly meetings helped me understand the process quickly.  Good rapport with the manager was also an important feature that was responsible for the high quality work.  Project meetings and team lunches helped make interaction easy.  Since my job mainly required analyzing data, the theories and concepts from my course CIS 9467: Spreadsheet Modeling helped me in optimizing my analysis using pivot tables and graphical representations in Excel.  Although I had prior knowledge of excel and databases, this internship polished my skills as a SQL coder as well as an analyst, since it involved database querying and data integrity checks.  HBO is a great place to learn and enjoy while learning!”

Neli Desai
MBA, Finance and Information Systems
Graduate Date: May 2012

March 7, 2012

STUDENT SPOTLIGHT: Tal Givon

Tal Givon is a final year MBA marketing student who has been interning with TriPlay, an innovative multi-faceted technology company focused on providing globally-available multimedia services to consumers. This is what she has to share about her experience so far:

“I am very fortunate to be interning for TriPlay at such an exciting time for the company. TriPlay launched MyMusicCloud, which makes your music available on every device, in late 2011.  I lead the product launch marketing wise: the project started with marketing research to explore the competitive environment, differentiating MyMusicCloud against competitive giants such as Amazon Cloud player, Google Music and Apple’s iCloud and identifying our target market. At this point we formulated the messages we wanted to convey, and selected media vehicles to distribute our word, while adjusting our tone according to the medium.  In a short while I have accumulated hands on experience in social media such as Facebook, Twitter, Blog, YouTube and explored other options such as SEM, SEO and leveraging our PR efforts to generate more leads.  This has truly been a wonderful opportunity to witness a product’s growth from inception, and truly understanding the power of Marketing.” 

Tal Givon
MBA, Marketing
Graduate Date: May 2012