STUDENT SPOTLIGHT: Tal Givon

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Tal Givon is a final year MBA marketing student who has been interning with TriPlay, an innovative multi-faceted technology company focused on providing globally-available multimedia services to consumers. This is what she has to share about her experience so far:

“I am very fortunate to be interning for TriPlay at such an exciting time for the company. TriPlay launched MyMusicCloud, which makes your music available on every device, in late 2011.  I lead the product launch marketing wise: the project started with marketing research to explore the competitive environment, differentiating MyMusicCloud against competitive giants such as Amazon Cloud player, Google Music and Apple’s iCloud and identifying our target market. At this point we formulated the messages we wanted to convey, and selected media vehicles to distribute our word, while adjusting our tone according to the medium.  In a short while I have accumulated hands on experience in social media such as Facebook, Twitter, Blog, YouTube and explored other options such as SEM, SEO and leveraging our PR efforts to generate more leads.  This has truly been a wonderful opportunity to witness a product’s growth from inception, and truly understanding the power of Marketing.” 

Tal Givon
MBA, Marketing
Graduate Date: May 2012

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