Chapter Two: Six Ways to Make a Lasting Impression (the remaining three) [ARR]

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Annie's Reading Room

Last week, I revealed the first three of six ways to make a lasting impression. In summary, they were:

Take Interest in Others’ Interests

Smile

Reign with Names

And now as promised, here are the remaining three!

Listen Longer. In 2009, United Airlines broke a passenger’s guitar. They did not reimburse him for the cost of the damage, even after a year of phone calls and requests. As a result, the passenger wrote a song about United’s poor customer service and posted it on Youtube. As the song reached 4 million views (now at 13 million!), United’s stock plunged by 10%. Listening has the power to give people what they most desire - “to be heard and understood.” After all, “who can resist being around a person who suspends his thoughts in order to value yours?” So, how to begin really listening? Set a goal to ask 15 thoughtful questions of others per day - at least 5 being directed towards your family and close friends, the next 5 towards those you work with, and the last 5 in your social media sphere.

Discuss What Matters to Them. This premise flips “modern spirits of marketing and social media on their heads.” The difference between your true friends and mere followers/ fans is an important one. “Worry less about how many people you are connected to and worry a whole lot more about who you are connected to, who they are and what you are doing to value and honor them.”

Leave Others a Little Better. “While you may be motivated by what can be achieved with others’ loyalty or support...those whom you want to connect and collaborate with see only the small pictures of their own experience with you.” They are thinking, “What have you done for me lately?” The only way to move “relationships from manipulative to meaningful...is to constantly add meaning and value.”
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