Students on the Blog: Site visit to Neustar

by Alexandria Bottiglieri
MBA '21 Concentration Analytics and Quantitative Modeling

As a graduate student studying analytics and quantitative modeling, I am continuously fascinated by the ways in which data is utilized to help organizations make strategic business decisions. Meeting the modeling team at Neustar on a site visit with other Zicklin students in August offered more insight into how data is used within the business sector, and how companies can leverage data in myriad ways. Coming from a technology background myself, I was excited to learn more about what professionals are doing within this field, since it's where I will be in the future.

Zicklin Site Visit to Neustar

I am pursuing a graduate degree in business analytics to learn the ways in which corporations use quantified data in order to better serve and understand the needs of consumers. My career goals include utilizing scientific processes to help streamline business operations and create product innovations. Areas of interest also include artificial intelligence, machine learning, and big data.

Zicklin Students Networking with Alums at Neustar

While listening to the discussion of Neustar panelists, most of whom were Zicklin alumni, I learned that there are many teams within the company that cover an array of specialties in order to best support client needs. These teams offer assistance within the data, modeling, tool configuration, support, and consulting fields. It was interesting to learn how Neustar’s product specialists utilize statistical analysis tools such as marketing mixed modeling to compile critical decision-making information in a meaningful way, and forecast impacts on client priorities, from sales to brand awareness.

Neustar Zicklin Alum Panel with Students

The site visit to Neustar was particularly important for me. During my MBA, I want to learn computer-based statistical analysis tools such as SQL, SAS, R, and Python as well as strengthen my knowledge of corporate strategy. In addition, my summer internship aspirations are to bring my skills to a data and modeling team at an information technology company. I want to help clients understand the impact of their marketing tools, how customers interact with their platforms, and ways clients can create unifications across applications. I also hope to work alongside data scientists who research and work with computational tools in order to collect and formulate data in a meaningful way.

Hearing from Toshi, Sid, Barbara, Lisa, and Simon at Neustar expanded my understanding of the diverse ways information systems can be used within business, and I look forward to my next steps into this area of business. Thank you to the Neustar team for the opportunity!